The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand sectors. The MBA in Digital Business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

ABOUT THE PROGRAM

Participants of this program will focus on marketing and branding essentials, learn how to build and maintain a corporate digital business as well as learn from the point of view of the consumer.
 

During this program, students will:
 

  1. Learn how to take a practical approach to real life digital business case studies.
  2. Develop skills surrounding the key marketing and branding components of an online business.
  3. Analyze the issues managers face in internet-based organizations.
Program Duration
1 year
Credits
90
Teaching Language
English
Start Dates
October, January, March
You can do it in
Barcelona, Geneva, Montreux, Online
Schedule
Full-time / Part-time
DEGREE AWARDED
  • A state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.

  • An EU Business School Switzerland private and internationally accredited MBA degree.

PROGRAM
(18 CH | 23 ECTS)
  • This course introduces the concepts of effective management in organizational settings. It covers a broad range of management functions, including organizational processes associated such as planning, organizing, leading and controlling. The course also considers the relationship between an individual and an organization, as well as that between the organization and the society in which it operates.

  • An analysis of organizational behavior in the context of contemporary business, both locally and globally, is presented during this course. Students will review factors affecting the behavior of individuals and groups within organizations and how organizations affect their internal culture and respond to their environments. The course will be broadly divided into three parts: (a) individuals in organizations, (b) group or team processes, and (c) organizational processes. Students will also be asked to consider current challenges for managers, such as the impact of today's rapidly changing socio-cultural environment, globalization, evolving technology and shifting employment relationships.

  • An understanding of financial and management accounting fundamentals for managers, stockholders, financial analysts and creditors and other professionals . The first part of the course focuses on financial accounting by understanding how economic events like operating activities, corporate investments and financing transactions are recorded in financial statements (i.e., income statements, balance sheets and statements of cash flow). The second part provides both a framework and the essential tools for analyzing financial statements. The third part examines management accounting from the perspective of a decision-maker to help students develop a framework for understanding managerial reports.

  • This course dissects the marketing management process and focuses on creating and capturing customer value. The methods for discovering unmet customer needs and wants are also examined, along with methods for identifying market segments and target groups and how to successfully communicate a product’s value proposition.

  • This course introduces the essential quantitative methods for analyzing business situations, making business decisions and finding optimal data-based management solutions. Students will explore the most important theories and practical applications of quantitative mathematical modeling for decision making. Students will acquire a greater comprehension of the importance of the business analytical approach, particularly when dealing with complex contexts, thus minimizing risk and uncertainty.

     

  • The need for negotiation skills arises whenever joint decision making is necessary. This seminar develops students’ confidence in their negotiation skills and enables them to become better decision makers. A unique element of the seminar is that students experience the interaction of need, compromise and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.

  • This course introduces international business law, investment treaties and provides a general overview on the different methods of dispute settlement. It is delivered through a combination of theory, practical exercises and class discussions. No previous knowledge of international business law is necessary, as the objective is to give students an understanding of how the law and its mechanisms influence and affect international business operations.

  • This two-part personal and professional development program prepares postgraduate students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.

(21 CH | 27 ECTS)
  • This course covers the key principles of finance. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning and control, the management of working capital, long-term assets and long-term financing.

  • This course analyses the micro-functions of human resources management and explores its importance in developing, motivating and retaining employees. Students will learn about recruitment and talent acquisition, training, mentoring and promotion, appraisal, fair compensation, conflict resolution and legal issues. Throughout the course students are encouraged to consider the moral and ethical dimensions of HRM decisions, which can affect stakeholders and the organization’s reputation.

  • This course examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation. Students learn to apply this knowledge when making economic decisions in a global business context. Students should have basic knowledge of economic terminology.

  • The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes.

  • This course provides an overview of the functions and cost of technology. Students explore how companies make the most of their investment for managing data and for communicating both internally and externally at a time when companies’ IT budgets are continually increasing.

  • The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance and time constraints of her/his area of responsibility. A computer-based management simulation (CAPSTONE Business Simulation) is created, which allows the student to test alternative actions of an operating business in a competitive environment without incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.

  • This seminar helps students better understand, analyze and identify future career paths. The knowledge and experience acquired during the MBA course inevitably changes the individual’s profile in the market. Reassessing that profile, preparing a new CV and perfecting a networking presentation are essential when planning for the future. The changing business environment requires a more innovative approach to job seeking, and this seminar offers practical support for finding employment after graduating.

  • This seminar focuses on effective oral and written communication in a business setting. Emphasis is placed key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication, especially in public speaking.

  • This two-part personal and professional development program prepares postgraduate students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.

(15 CH | 230 ECTS)
  • This combination of lectures and hands-on lab focuses on marketing and branding essentials, banner and search engine optimization, domain name awareness, successful email campaigns, usability, analytics and affiliate programs. The course also encourages students to think critically about the impact of digital marketing on society and on specific target consumers. Students will develop an understanding of online marketing strategies and the possibilities offered by online advertising and social media. It ensures that students become familiar with the factors involved in purchasing online publicity and become capable of creating, managing and evaluating an online advertising campaign. They will learn the essential elements required for a successful digital marketing strategy and how that strategy fits into an overall marketing plan. The course provides the essential knowledge for developing strategic digital marketing plans and campaigns.

  • An in-depth understanding of digital business models, services, and consumer behaviors is more valuable than ever for successful digital business development and management. This course addresses important questions such as: What are the key current digital business models? How are they changing or disrupting business? Which models are most effective for which businesses? How can each be pursued most effectively? What combinations of the pure models are particularly effective, and which are in conflict?

  • Digital business is one of the core tools exploited by the main global business players. Students explore how to effectively build and manage digital platforms from the ground up, focusing on changes that occur in infrastructure design according to a business’s size. Whether it be an entrepreneurial start-up, an SMS or multinational corporate company, emphasis is placed on developing student understanding of IT fundamentals, architecture, digital organization, user/personnel development and security considerations in digital design.

  • The technology that enables e-commerce consists of a unique set of components. A thorough understanding of these components and the various architectures that configure them is essential to deliver appropriate solutions for the internet, intranets and extranets. This course examines these components and how they are applied in actual business cases. Some topics will relate to usability and information architecture, some to network or platform economies and others to the broader technologies at work in businesses.

  • This course begins with an introduction to digital business from the point of view of the consumer. Students are guided through digital business solutions and enterprise application integration. This course also covers new technologies, XML and object technology. This course provides students with a broader perspective for understanding the constantly changing worlds of digital business and digital commerce to better interpret the needs and expectations of contemporary digital consumers. Students develop a greater knowledge with regard to the growing importance of scalable software platform integration by analyzing some of the main challenges facing both businesses and digital consumers.

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  • EU Research & Dissertation Seminars*
  • EU Dissertation
    15 CH / 20 ECTS
*EU Research & Dissertation Seminars will be taken over 2 terms
EMPLOYABILITY

Graduates of the MBA in Digital Business in Montreux can go on to pursue careers in:  

 

• Entrepreneurship 

• Marketing and sales interface 

• Consultancy 

• Executive management 

EXCHANGE OPPORTUNITIES

Some of our courses are available across all five of our campuses. We encourage students to diversify their education by participating in our campus exchanges. Choose the perfect location for you and gain international experience while expanding your global network.

CHECK OUR FACULTY

Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.

ADMISSIONS

Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

Ask for more info
If your application is successful, you’ll be joining a leading business school of the highest caliber. Request information on our programs!