As the tourism and hospitality industry grows, companies are looking for professionals who understand how to tackle the different trends that follow. Our Master in Tourism & Hospitality Management program combines theories, real life case studies and frameworks while preparing students for a future career in tourism and hospitality.


The Master in Tourism & Hospitality Management degree will develop students' knowledge on the complex industry in general covering a range of areas such as management skills, strategic thinking, analysis of different technological and consumer trends.


During this program, students will:


  1. Acquire an understanding of how tourism and hospitality organizations are managed.
  2. Analyze the impact of tourism planning and development on economic, socio-cultural and physical environments.
  3. Develop skills on how to critically evaluate the core business disciplines in tourism and hospitality sectors and apply these to practical situations.
Program Duration
1 year
Teaching Language
Start Dates
October, January, March
You can do it in
Barcelona, Geneva, Montreux
  • A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.

  • An EU Business School Switzerland private and internationally accredited master’s degree.

(13 CH | 18 ECTS)
  • This course focuses on the management of organizations. Students analyze the skills and functions needed to run efficient and effective organizations, considering issues of motivation, communication, leadership and strategy. Participants cultivate an understanding of the skill and functions needed for successful management, as well as the importance of effective communication and how to develop it throughout organizations.

  • This course helps students gain a geographical, political and economic understanding of contemporary tourism, with special focus on the impact of natural resources and global climate change. This fundamental knowledge is used as a framework for identifying and understanding the drivers of tourism and for making forecasts about emerging trends in the industry. Through practical case studies and theoretical learning techniques, students will learn how to compose an international and regional picture of geopolitics and geo-economics and their influence of tourism.

  • This course aims to convey knowledge about the management of a tourist business and about its connection to the financial world. Students will explore the financial strategies used in the development of tourism project and become familiar with fundamental financial terminology. Examination of feasibility studies and the development of business plans form the basis of class discussion and learning. This course offers particular focus on the steps a manager should take when evaluating new investment opportunities and their financing.

  • This course provides students with in-depth knowledge of how an organization can offer value to the customer using both tangible and intangible facets. This module will examine the parameters which need to be managed to situate the organization in a strong market position. Students will be introduced to key factors influencing customer behavior in this sector together with the concepts and principles of marketing management. At the end of the course, students will produce a strategic marketing plan for a tourism and hospitality organization.

  • This seminar considers the main challenges regarding the impact of tourism on the environment and global society. Students assess these challenges and hypothesize about their future impact, while discussing solutions to incorporate sustainability into the tourism business and society in general.

(13 CH | 18 ECTS)
  • The course draws together and develops concepts of the hospitality sector, events management, leisure & recreational management, cultural heritage, and luxury and travel issues. Students analyze the complex inter-relationships between the public and private sectors in tourism development, and evaluate philosophical issues concerning the development of tourism in different cultures and societies.

  • This course provides students with the key concepts and theories surrounding cross-cultural communication. Its goal is to provide students with in-depth knowledge of how to work effectively within a multi-cultural environment. Students will become familiar with trends in hospitality management with particular focus on cultural understanding, guest/consumer behavior, organizational culture and negotiation techniques.

  • This course examines the functional area of operations management in the tourism industry. Topics include decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, project management and quality control. Students learn how to use a range of concepts and analytical tools to solve common operational problems.

  • As the adoption and use of internet, mobile internet, tablets and smart phones continues to increase so does the importance of e-marketing. The use of online marketing and social media is now a fundamental part of business. Students develop their knowledge of online marketing tools, instruments and theories into a broader theoretical model/framework and gain an understanding of the value of online marketing and social media to contemporary marketing practices.

  • This seminar examines and illustrates the strategic way in which tourism and hospitality organizations plan and co-ordinate their marketing activities. Students consider a range of industry examples used by successful businesses in order to meet customers’ wants and needs in a constantly changing market.

(13 CH | 18 ECTS)
  • This course provides students with a broad perspective of hospitality organizations and their operation. Students gain an insight into the origin, meaning and development of hospitality management, and analyze and reflect on the different cultural concepts of hospitality. In addition, students develop a critical awareness of the boundaries of hospitality.

  • Students are introduced to both theoretical and practical aspects of the entrepreneurship, change management and leadership process. This course develops an understanding of the concepts of entrepreneurship and change management, enabling students to conceive, research and communicate a credible business proposal in order to secure the necessary external resources to start a new business.

  • Innovation management establishes a framework for developing and maintaining innovation and new product development capabilities in the tourism world. It allows for the identification of the opportunities and needs for innovation and research and development. Students learn to define innovation strategies in the context of the tourism industry and recognize the importance and complexity of innovation, in the context of management.

  • This course provides students with the necessary skills to understand how innovation and innovative processes could be applied into tourism. Students also explore emerging capabilities and strategies associated with social media and online marketing, while developing skills to effectively manage a tourist organization and its environment in the digital world.

  • The case study method is pervasive in business literature and practice. This seminar uses case studies to illustrate various issues related to the hospitality and tourism industry. Students analyze real-life situations experienced by organizations and these experiences are used as a basis for class discussions and presentations.

  • Business Plan
    6 CH / 6 ECTS
Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.

Graduating with a Master in Tourism & Hospitality Management is a great way to enter this popular growing industry in positions within: 


  • Hospitality management 

  • Event management 

  • Conference management 

  • E-Tourism  


Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.


Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

Ask for more info
If your application is successful, you’ll be joining a leadinprograms/master-in-barcelona/master-in-tourismg business school of the highest caliber. Request information on our programs!