Undergraduate Program in Switzerland
EBBA - Executive Bachelor of Business Administration
The Executive Bachelor of Business Administration (EBBA) is a one-year, two-semester intensive program. This program is designed for working professionals in middle or senior management positions with at least five years of work experience. It equips professionals with the theory and concepts needed to strengthen their extensive work experience and prepare them for graduate studies.
Professional candidates already have significant practical knowledge through their professional experience. Because of candidate's familiarity with some of the most important aspects of business, the Executive BBA omits courses which are redundant after years of management experience.
Its objective is to equip professionals with the theoretical and conceptual knowledge necessary for strengthening their extensive work experience and preparing them for EU's MBA and Master programs.
Students will learn how to:
- Acquire an understanding of current business issues through required readings and research.
- Analyze issues facing large multinationals and small organizations pertaining to change management.
- Demonstrate an understanding of the analysis, decision making and implementation issues of managing a service.
- Obtain a practical working background that prepares the graduate for immediate entry into a management position.
- Business Management3 CH / 4 ECTS
In this course, students will be introduced to the historical and modern understandings of the art and science of management. They will learn about domestic and international economic progress, industrial development, globalization and ethical and conservation issues. The interactive overview of the “Systematic Approach” in management as it relates to modern theories and practices will offer students a full perspective of our contemporary world. Students will focus on leading-edge management concepts, creativity and innovation, and leadership methodologies. In–depth attention is given to the five main managerial processes: planning, creating decision-making roles, human resource management, implementation of projects, influencing project teams through a variety of leadership styles and quality control. Students develop hands‐on skills in decision making, project management, problem-solving, communication, and facilitation processes.
- Quantitative Business Methods3 CH / 4 ECTS
This course acquaints students with statistical tools and techniques, such as analytical model building which is used in administrative and business decision making.Topics include: statistical hypothesis testing, frequency distributions and other applications of statistics, regression analysis, linear programming and financial mathematics. We live in a world dominated by ‘big data’ and to be able to manipulate and use this data is a skill that is in high demand. This course looks at how to select both qualitative and quantitative information, how to treat it mathematically, how to use it to solve problems and to make rational business decisions. Theoretical concepts are explained through the use of video tutorials, and each practical case is worked through step-by-step. By using data-analysis and solver add-ins in Excel, students learn simple methods to solve complex problems and are able to understand these results to obtain the necessary information.
- Business Finance3 CH / 4 ECTS
This course is an introduction to basic business finance fundamentals and how financial operating decisions are made. Major topics include: an introduction to the foundations of financial management, present and future values, bonds and common stock valuation, financial statement analysis and working capital management. A combination of problem-solving and case study methodologies are used, both in class and in homework assignments, to illustrate relevant concepts and theories in day-to-day financial and business practices.
- Communication Skills3 CH / 4 ECTS
The course is designed to introduce students to skills and strategies in organizational communications which are key in ensuring the recruitment, motivation and retention of the best employees in the market and moreover to ensure their optimal performance.The course highlights that in order to negotiate effectively, managers must be able to communicate effectively . There is, therefore, an intrinsic link between both elements which are explored in a wide range of current organizational issues and scenarios.As much as possible, the course will be forum based and address many of the issues that are regularly encountered management roles. The course involves a combination of theory, case studies, written assignments, readings and group discussion. There will be supporting PowerPoint, podcasts and videos presentations.
- Marketing Management3 CH / 4 ECTS
Marketing involves understanding the marketing mix and making decisions about product, distribution, promotion, and price. This course introduces students to basic concepts, analyses and activities that comprise marketing management including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix. Students analyze cases dealing with marketing success and failure to acquire the fundamentals of marketing management.
- Management Information Systems3 CH / 4 ECTS
This course examines the role of management information systems in organizations and provides an overview of the functions and cost of technology. Students explore how companies make the most of their investment for managing data and for communicating both internally and externally at a time when companies’ IT budgets are continually increasing. Students will identify the major management challenges to building and using information systems. Practical cases are used to help students examine, analyze and compare different systems to serve the information needs of organizations and to support the decision-making processes. Students will understand that technology has broader components such as people and processes that when not managed well negatively impact business performance.
- Ethics in Business2 CH / 3 ECTS
Is it really possible to do business while still being ethical? Ethics in business is the adoption, by a business of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected of it by its stakeholders. The objective of this course is that the students learn and apply all concepts, to perform business ethically.
- Case Study Analysis2 CH / 3 ECTS
This course has been designed in order to provide students with the fundamentals of case study analysis based in a real life example. The case study preparation serves as a basis for the final case solution and defense. Through the study of existing, published case studies, the course explores techniques, models and theory which is basic to the efficient and effective solution of business cases. Case method teaching engages students into realistic business situations. The cases provide the reality of managerial decision making students understand how to analyze business situations.
- Strategic Management3 CH / 4 ECTS
Strategic management establishes a framework for developing and sustaining competitive advantage. It allows for the anticipation of future events and results in the validation, or redefinition, of a business vision. Strategic management is a dynamic process that involves key executives in all phases and areas of an organization’s activities. The course is designed to integrate the various elements of the BBA programs within a practical problem-solving environment. Students are expected to read extensively, complete all assignments, participate in discussions and cooperate in the identification and application of their leaning to new situations.
- Introduction to Financial Accounting3 CH / 4 ECTS
This course is an introduction to the basic concepts and standards underlying financial accounting systems. Several important concepts studied in detail include revenue recognition, inventory, fixed assets, long-term liabilities and financial ratio analysis. The course emphasizes the construction of the basic financial accounting statements; the income statement, balance sheet, and cash flow statement as well as their interpretation. A conceptual grounding in understanding financial accounting through generally accepted accounting principles (GAAP) and applications is stressed.
- Production & Operations Management3 CH / 4 ECTS
This course covers various aspects of production and operations management. Focus is primarily on productivity and how to strategically orient operations toward the rest of the business. Inventory and other control systems are introduced as well as, planning and quality in relation to manufacturing and the management of resources.
- Human Resources Management3 CH / 4 ECTS
HRM activities play a major role insuccess of an organization. Companies looking to survive in today’s highly competitive market must identify and recruit talent as well as properly train and develop, compensate, and continually challenge their employees. This applies to all companies, whether manufacturing or service, large or small, domestic or international. The course uses readings, lectures, class discussions, case studies and introduces live examples which help students apply the concepts to their workplaces.
- Customer Relationship Management3 CH / 4 ECTS
Understanding the consumer enables marketers to meet their needs more effectively. This course investigates the processes that individuals, groups and organizations use to select, secure, utilize and dispose of products, services and experiences. It covers the process of generating ideas to satisfy whose needs and the impacts of these processes on the consumer and society. This course introduces students to the impact of consumer behavior on marketing activities.
- Managerial Economics3 CH / 4 ECTS
This 13-week course is an introduction to economics and global economics, or the study of economics from a global perspective. Economics is an important social science because it can be applied to a wide range of situations encountered in daily life.We may not always be aware of it, but human decision-making is economically driven. For this reason, economics contributes to the understanding of a variety of areas including, but certainly not limited to; health care, finance, law, public policy, agriculture, urban planning, banking, and management.
- Corporate Finance & Cases in Finance2 CH / 3 ECTS
This course describes the theory and practice of corporate finance. The objective is to acquaint students with the modern techniques and practices of corporate finance. It details the key components of a firm’s assets and liabilities, liquidity and default risks and financing and investing decisions. It provides students with the expertise necessary to assess the optimal corporate capital structure and the best dividend policy for continuously increasing the value for shareholders. It also provides concepts, principles and a basic understanding of the steps required to evaluate potential investment prospects.
- Cases in Marketing2 CH / 3 ECTS
This course provides students with marketing case study analysis, based on real-life examples.The case study preparation serves as a basis for the final case solution and defense. Through the study of existing, published case studies, the course explores techniques, models and theories which are essential for finding efficient and effective solutions for business cases.
- Final Case: Marketing4 CH / 5 ECTS
- Final Case: Finance4 CH / 5 ECTS
- Dissertation15 CH / 20 ECTS
After completely the Executive BBA, students can go on to pursue a range of roles including:
Some of our courses are available across all five of our campuses. We encourage students to diversify their education by participating in our campus exchanges. Choose the perfect location for you and gain international experience while expanding your global network.
Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.
Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process