Digitalization in the fast-paced, and ever evolving global economic climate is producing new and exciting startup opportunities as well as offering existing businesses new avenues for staying relevant and optimizing business. Through this program the entrepreneurial innovators of tomorrow will develop the skills, adaptability and curiosity to not just keep up with technological advances, but to be innovative in their thinking and drive change as they move forward in their careers.

ABOUT THE PROGRAM

Students of the Bachelor of Arts in Digital Business, Design & Innovation program will gain an overall understanding of the multimedia world, the ability to apply theoretical knowledge to real life scenarios and the skills to capitalize on digital media.

 

During this program, students will:

 

  1. Establish an overall understanding of the multimedia world.
  2. Gain in-depth knowledge of the financial and logistical elements of media.
  3. Develop a business plan for a media firm.
Program Duration
3 years
Credits
210/240 Ects
Teaching Language
English
Start Dates
October, February, June, August
You can do it in
Geneva, Montreux
Schedule
Full-time
DEGREE AWARDED

Option 1: Single qualification
 

Students completing the EU Bachelor of Arts in Digital Business, Design & Innovation program are awarded an EU Business School Switzerland private and internationally accredited bachelor's degree.

  • Duration: Six semesters/three years (summer fast-track option available)

  • Credits: 151 CH/210 ECTS
     

Option 2: Dual qualification on campus
 

By successfully completing one extra semester on our Geneva or Montreux campuses, you will earn a second state-accredited BSc (Hons) in International Business, awarded by the University of Roehampton in London.

  • Duration: Seven semesters/three years (summer fast-track option available)

  • Credits: 172 CH/240 ECTS
     

Students who wish to further their knowledge in a specialization may take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is accredited and state-recognized (título propio) from Universidad Católica de Murcia (UCAM), Spain.

PROGRAM

STRUCTURE

 

Option one: single qualification
 

This is a six-semester, three-year program with 210 ECTS. The first year is comprised of core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn a private, internationally-accredited bachelor’s degree from EU Business School Switzerland.

 

Academic YearFallSpringSummer
Year 1Semester 1
Core courses
Semester 2
Core courses
Fast-track option available
Year 2Semester 3
Core & specialization courses
Semester 4
Core & specialization courses
Fast-track option available
Year 3Semester 5
Core & specialization courses
Semester 6
Core & specialization courses
 

 

Option two: dual qualification
 

This is a seven semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the third, fourth and fifth semesters. In the third year, you will focus on international business modules to equip you with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, you graduate with a private internationally-accredited bachelor’s degree from EU Business School Switzerland and a state-accredited BSc (Hons) in International Business from the University of Roehampton in London.

Students who wish to further their knowledge in a specialization can take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is accredited and state-recognized (título propio) from Universidad Católica de Murcia (UCAM), Spain.

 

Academic YearFallSpringSummer
Year 1Semester 1
Core courses
Semester 2
Core courses
Semester 3
Core courses & specialization
Year 2Semester 4
Core courses & specialization
Semester 5
Core courses & specialization
 
Year 3Semester 6
International Business
Semester 7
International Business
Semester 8
Diploma of Advanced Studies in specialization (optional)
First Semester (22 CH | 30 ECTS)
  • This course explores the dynamic organizational environment in which businesses operate and provides students with an overview of functional areas such as human resources, marketing, public relations, financial management, operations management, as well as purchasing and supply management. Students develop an understanding of the theory underlying key management principles including planning, organizing, leading and controlling. Students are introduced to and use the case study method to critically examine business management practices.

  • Marketing involves understanding the marketing mix and making decisions about product, distribution, promotion and price. This course introduces students to the basic concepts, analyses and activities that comprise marketing management, including the study of the marketing environment framework, target market, market segmentation, marketing ethics and the marketing mix. Students analyze cases reflecting marketing successes and failures to acquire the fundamentals of marketing management.

  • This course provides students with theoretical and practical application of communication principles that relate to the production of written messages in the business world. The principles studied and applied in this course come from cases involving business letters, reports and memoranda. Emphasis is put on the production of effective messages which project the brand, achieve desired outcomes and generate positive working relationships.

  • The course is an introduction to the basic accounting theories and principles like: the accounting cycle; the recording and reporting of accounting data; adjusting entries; closing entries; subsidiary ledgers; and financial statements like the accounting for assets is covered in detail. The course also explores new accounting technologies and their use in the preparation of financial information.

  • This course builds skills and proficiency in calculus and focuses on the understanding and application of areas of calculus that are relevant to managerial and business sciences. Students revisit the theory and practice of limits, continue with derivatives and explore applications and integration; including multi-variable scenarios, differential equations, series and optimization.

  • This course builds skills and proficiency in calculus and focuses on the understanding and application of areas of calculus that are relevant to managerial and business sciences. Students revisit the theory and practice of limits, continue with derivatives and explore applications and integration; including multi-variable scenarios, differential equations, series and optimization.

  • Computer literacy is fundamental to the learning process and a mandatory component for a successful career. This course helps students understand computer hardware, software and network systems. It focuses on the Microsoft Office suite and the use of the internet. Special emphasis is given to MS Excel, as it is an essential tool for other subjects taught during the programs.

  • Environmental sustainability means meeting the needs of the present generation without compromising the ability of future generations to do the same. Students examine the objectives and best sustainability practices of leading non-profit and for-profit organizations. In addition, the course looks at “green” business initiatives throughout the world. Topics include carbon and water markets; green buildings; design; and sustainable management systems.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Second Semester (22 CH | 30 ECTS)
  • This course is an introduction to ethical theory and how it is applied to business issues. Students use case studies to identify ethical issues, analyze them using learned principles and make recommendations to resolve them. The course also prepares students for the social responsibility challenges and opportunities they will face throughout their careers.

  • The fundamental skills for communicating within the workplace and on behalf of an organization are the basis upon which students develop the skills necessary to be effective business executives. These skills include listening, interviewing, speech evaluation, poise and confidence. Students learn to analyze how, when and in which format to send messages, and develop critical analysis skills in order to enhance their oral communication skills.

  • Key accounting concepts and analytical techniques are applied as students gain an in-depth understanding of concepts such as stockholders’ equity, retained earnings and cash flow. The course also examines different tools used in financial statement analysis as well as the basic concepts of budgeting and cost accounting systems used in management accounting.

  • Macroeconomics studies the larger picture and, as such, some of the most important issues that affect our daily lives - income, inflation, unemployment, interest rates, GDP and the business cycle. Students also investigate the role of economics in relation to government policy, international trade and the international monetary system.

  • This course introduces students to the main legal issues that entrepreneurs, organizations and business managers face when running an operation. Students learn about key concepts of business law through situational analysis and discussions on topics including statutory, common and case law. Topics such as setting up a company, trust or partnership, contracts, mercantile, tax, civil, agency and commercial law are covered. The relationship between ethics and the law is a common thread running through the course.

  • This course enables students to perform all the analyses required in day-to-day transactions involving value (time and/or money). Students learn to make business investment decisions in an objective manner. The course explores mathematical concepts and procedures required in financial management and analysis.

  • This course provides students with hands-on experience in the techniques related to the collection and use of statistical data and their evaluation and application in managerial situations. Subjects covered include means, distribution, dispersion and sampling. Keys to statistical inference are highlighted and the importance of random sampling is investigated.

  • This course introduces students to the key concepts and practices that underpin successful advertising and brand communications. Students learn how to select appropriate media for these communications and also develop an understanding of trends, visual thinking, advertising brief development, marketing principles, brand communications, media relations and client/agency relationships.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Third Semester (21 CH | 30 ECTS)
  • Strategic marketing is the process of ensuring customer satisfaction through the integration of business functions and the continuous search for a sustainable competitive advantage. Students discuss where strategic marketing fits within the overall business plan. The course views strategic marketing from the customer and brand perspective and examines the concept of marketing strategy: targeting, achieving a sustainable competitive advantage and brand positioning.

  • This course introduces students to core financial areas and issues that provide a basis for more specific learning in other courses. Students are introduced to financial instruments and techniques used in financial decision making. Concepts such as asset valuation, financial health, future investment planning, risk and return are explored through case studies.

  • Effective human resources management is a key function in successful organizations. The course examines theories and explores the dynamic relationship between strategy, people, technology and the processes that drive organizations. Key topics include profiling; recruitment and development of staff; employment laws; motivation; job satisfaction; performance management; and fair compensation.

  • This course covers production and operational management, focusing on productivity analysis that contributes to improving business processes and creating a competitive edge. Inventory control systems, procurement, manufacturing and quality control systems are key issues examined and discussed.

  • This course explores the complexities of starting and developing a small business. Students examine the management skills necessary to succeed as independent business owners and learn how to assess personal strengths and weaknesses in order to form effective work teams. The course uses cases to explore key topics such as opportunity analysis, feasibility studies and start-up finance, as well as comparing entrepreneurial management with professional management.

  • This course looks at the foundations, technology and applications of management information systems (MIS) in today’s competitive business environment. Students identify the major management challenges to building and using information systems. Practical cases are used to examine, analyze and compare systems which serve the information needs of organizations.

  • Digital business is an interdisciplinary topic encompassing both business and technology. The course is an introduction to this rapidly-changing mode of doing business. It examines commonly-used and emerging technologies, as well as discussing the organizational impacts and management implications of moving into digital business. A number of specific applications are reviewed through case studies.

  • Today’s corporate world demands that business leaders and change agents think about problems in new ways in order to develop and devise new solutions. This course examines how creativity is not just an innate ability but rather a skill that can be developed and nurtured.  Students will learn techniques to engage the creative process and generate question response scenarios designed to engender corporate solutions.

  • This course aims to develop the data analysis, programming, desktop applications, business systems and more. This course will feature a broad introduction to programming and web development, app development, digital design, digital marketing and social media functions.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Fourth Semester (21 CH | 30 ECTS)
  • All economies, regardless of their size, depend on other economies to some extent. In this course, students examine the forces, processes and actors that shape economic globalization. Topics include the effectiveness of trade organizations such as the WTO, the theory of comparative advantage, modern trade theory, intra-industry trade and the impact of protectionism tools such as tariffs on global trade. The course also examines the impact of international trade on labor and the environment; the balance of payments; exchange rates and the exchange rate systems; open economy macroeconomics; past international financial crises; NAFTA; and the impact of the European Union on the global economy.

  • This course explores and assesses financial issues affecting markets, companies and management. Students are invited to examine and reflect on current and past cases to strengthen learning. Topics include measuring efficiency, valuation of debt, financial analysis and planning and working capital.

  • In the rapidly-evolving world of search engine optimization and viral marketing, social media plays a leading role. This course explores social media marketing tools, techniques and strategies and examines how to use them to build valuable, lasting relationships with customers and other stakeholders. Students learn how to improve online campaign performance and combine social media with other components of a marketing or communications campaign.

  • Financial institutions support entrepreneurs and help them manage the economic risks they take on. This course teaches students the strengths and imperfections of tools and institutions such as banking, insurance, securities, futures, bonds and other derivatives markets, focusing on the recent past, the present and the near future.

  • Understanding consumers enables marketers to more effectively meet the needs of buyers in the market. This course investigates the processes that individuals, groups and organizations use to select, secure, use and dispose of products, services and experiences. It also covers the process of generating ideas to satisfy the needs and impacts that these processes have on the consumer and society. Students develop an understanding of the way people interact with products or services and their marketing environment, as well as an appreciation of the social, cultural and marketing factors that influence the selection and use of products and services.

  • The course focuses on business-to-business relationships. Students learn how to apply their knowledge of sales and purchasing concepts to solve business problems. Effective management of salespeople and purchasing functions is critical to business success because of the constant pressure to improve cost optimization and resource efficiency.

  • The digitalization of the global economy is one of the most important advances made in modern business history. Students will learn more about the impact of digital technology on economy and society. This course focuses on the three main defining characteristics of the digital economy: digital business infrastructure (hardware, software, telecoms, networks, human capital, etc.); business digitalization (how business is conducted over computer-mediated networks), and e-commerce (transfer of goods and services).

  • This course takes a closer look at the theoretical basis for the creative thought processes that drive innovation and design in the business world. Students will learn how to develop ideas for innovative products and services and will also guide students how to use theoretical and applied insights as tools in new product development.

  • With the fast-changing nature of the digital landscape, developing the necessary leadership skills is key to effective business management in the 21st century. Students will focus on the acquisition of effective leadership skills enabling effective management in a fast-moving digital environment.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Fifth Semester (21 CH | 30 ECTS)
  • This course introduces students to the world of international business and management and examines contextual factors, administrative mechanisms, organizational processes, cultural influences and government and business structures in the global economy. Students explore the challenges facing modern corporations when organizing cross-border activities that span multiple stages of the value chain. Topics include trade relations and missions; international finance; legal and labor agreements; information needs; production systems; marketing; and promotion.

  • In this course, students learn how to evaluate company performance and value based on financial information. Students interpret the income statement, balance sheet and cash flow in addition to learning how to apply ratio analysis. At the end of the course students are able to prepare financial projections based on a company’s financial reports.

  • This course helps students build their negotiation skills and develop an analytical understanding of negotiations and conflict management so that they can become more effective problem solvers. Through role play, simulation and observation, students examine, evaluate and apply negotiation techniques, learning to identify tricks and distracters used by counterparts.

  • The course explores the complexities of managing and developing a small business and gives students practical information concerning small and medium-sized enterprises (SME). This involves exploring the practical implications of self-employment and being part of a family-run business. Topics include areas of marketing, finance and labor management specific to the SME sector.

  • The course addresses three main issues in corporate finance: how a corporation should invest its funds; how it should finance its investments; and to what extent it should distribute some of its assets to its owners. Students look at practical examples of how this balance is achieved in order to maximize the value of the organization.

  • The course introduces the key elements of business-to-business (B2B) marketing and analyzes the differences between industrial and consumer markets. Topics include business buyer behavior, steps in business-buying decisions, B2B marketing strategies, the role of events and B2B marketing campaigns.

  • This course offers an interdisciplinary study that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from data in various forms.  Students will gain insight into understanding how programming and big data analysis works (collecting, managing, processing and analyzing large volumes of data), and how real-life events can be analyzed in depth through data mining.

  • Digital transformation examines how technology can be used to improve performance and reach of business. This course will analyze what drives digital transformation, and how businesses are able to adapt and grow as they move towards business platforms.

  • How does one become a successful entrepreneur in today’s digital marketplace? This course examines interdisciplinary research on digitalization, innovation, entrepreneurship and design of technology with a strong focus on sustainability. Students will seek to acquire the unique skillset that is required of a self-starter in the digital age.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Sixth Semester (21 CH | 30 ECTS)
  • This course examines how firms gain and maintain a competitive advantage. It explores the corporate environment and looks at the challenges entrepreneurs and senior management face when transmitting the vision and mission so that these permeate all departments and functional areas. The course takes a general management point of view of an organization and analyzes decisions and strategies in light of the total business. Students relate strategy to the future development of the organization and discuss how to implement strategic plans.

  • In this course students learn how to create company budgets in line with business policy and, from a management perspective, to understand their purpose, the advantages and disadvantages of budgetary control, and the concept of responsibility centers. The need for detailed information is highlighted and students become familiar with the main concepts, tools and techniques for budgeting and for analyzing budgeting variances.

  • This course concentrates on the fundamental skills of communicating effectively and optimizing synergies in the workplace. Students explore, understand, improve and develop their ability to judge and apply effective strategies, such as two-way communication, events and other social media tools, in the area of organizational communication. Students also learn to analyze how, when and in which format to send messages and develop critical analysis in order to enhance their communication and add value to an organization.

  • This course brings together the skills and knowledge that students will have acquired in the area of marketing. Students thoroughly analyze cases illustrating a variety of situations in which a wide range of companies find themselves, discuss the issues and search for creative solutions. Students identify market opportunities and learn to define strategies compatible with the organization’s marketing plan. This course helps students to understand the strategic and integral role of the marketing department in a business.

  • This unique course brings together the skills and knowledge that students will have acquired in the area of digital entrepreneurship. The goal of this course will be for students to apply the methods and strategies learned in past courses to successfully launch an innovative venture business, from start to finish .

  • This course aims to unpack modern web analytics and the latest web design trends that allow users to enhance corporate image. A broad overview of web design will include an introduction to web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. The course will also examine the main tools used for assessing web traffic, focusing on how it can be used to improve the effectiveness of a corporate website.

  • What does the financial services sector look like and how will it continue to develop in the 21st century? This course looks at the foundations of new technologies and innovations for the financial services and the prospective for future innovation. An overview of technological innovation in the financial sector, including innovations in financial literacy and education, retail banking, investment and even crypto-currencies like bitcoin will be offered in this course.

  • Providing a broad overview of Graphic Design, this course will explain how visual communication is achieved through typography, text and imagery and how its use affects corporate identity. Common examples of graphic design, such as corporate logos, advertising and web design will be discussed.

  • This course will enable students to successfully manage digital image and learn how to apply international IP law in day-to-day digital business. The development and management of corporate and personal digital image will be discussed and explored. Key questions surrounding Intellectual Property Rights will be analyzed; focusing on copyright and ideas related to copyright as well as industrial property.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
(23 CH | 30 ECTS)
  • Research Methods (with a pass)
  • Dissertation Seminar
  • Final Case: Marketing (10%)
  • Final Case: Finance (10%)
  • Dissertation (80%)
EMPLOYABILITY

Students who graduate with this major in Digital Business, Design & Innovation go on to pursue careers in:

 

  • Digital startups
  • Online marketing
  • Digital innovation management
  • Information technology
EXCHANGE OPPORTUNITIES

Some of our courses are available across all five of our campuses. We encourage students to diversify their education by participating in our campus exchanges. Choose the perfect location for you and gain international experience while expanding your global network.

In our campuses
CHECK OUR FACULTY

Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.

ADMISSIONS

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